Argumentative Essay-Parents Involvement free essay sample

Statistics show that children with both a motherly and fatherly influence are more successful. Believe it or not drugs are out there and will remain. Teenagers do have access to drugs whether it is through their peers or family members. Studies show that over seventy percent of teenagers have been exposed to alcohol over the past year. Based on the society of the world today is very common that parents expose drugs to their children and in some cases participate in illegal drug activities with them. As children are growing up and they witness their parents dealing drugs, taking drugs, and drinking. All of this is a negative impact on the children and it is very harmful. A positive impact from parents in a child’s younger days to their transition to adulthood is very important in the way the child performs. Caring for a crying baby after birth is just as important as disciplining a child as a teenager. We will write a custom essay sample on Argumentative Essay-Parents Involvement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Studies show that a child that still lives with both parents at the age of fourteen is more likely to graduate college and possibly further their education than a child that comes from a home with a single parent or possibly no parent. As a child starts school a good parent should be very heavily involved in their child’s school activities and should strive to make sure they are successful. When a child is in elementary school attending field trips and having lunch dates with a parent are just a few of the ways parents can begin to get involved. The most popular activity that children are involved in outside of school is participating in a youth sport. There are several parents who volunteer by coaching and then there are parents who just sit in the bleachers and complain about everything. However there are also parents who never even show up to watch their child play ball. As many people have noticed sometimes it isn’t the best idea for a parent to coach their own child. In some cases it is negative and in some cases it is positive. Some parents show favoritism to their own child and give them special privileges but on the other hand there are parents who discipline their child more than others and push them to be as successful as possible. When there is a parent that is in the bleachers complaining about everything and other parents or players hear that then in some cases it may cause controversy. As a child turns into a teenager and becomes more independent it is even more important that a parent is very involved in their life. As a parent, they should be aware of things that could easily attract their teenagers. If a parent is involved and guides their child in the right path then it will be less likely for them to stray off the path and get involved into something that they shouldn’t. Parents should plan fun activities for their children regardless of their age and it should be something that sparks their interest and that they would enjoy doing. When teenagers become adults and begin to start a family of their own then parental guidance does not go away. Parents will know exactly what tricks and things to teach that way that their children can properly care for their own. They can be there just for advice or even as a babysitter. Parental guidance is very vital in today’s society and starts even before birth and never ends.

Bacteria1 essays

Bacteria1 essays As hard as it is to believe, bacteria (also known to scientists as Bacillus, thuringensis) are everywhere; on your hands, on door handles, theres even thousands bacteria on the period at the end of this sentence (Thats how small they are). Bacteria have been around for about 3.5 billion years. They were the first life forms on earth and more numerous then any other species we know of. Yet, while they are extremely common, they are also very small. Bacteria can only be seen with microscopes and are usually less then one micron (0.00002 inches) in length. Before I can explain how bacteria affect our world, you need to know more about them. Basically, bacteria are numerous, unicellular organisms that dont contain a nucleus and consist of a capsule and a cell membrane made of peptidoglycan (thats a protein-sugar molecule). Like all cells, bacteria contain DNA, but the DNA in bacteria is different then other organisms, see its arranged in a single circular chromosome while most cells hav e several rod shaped chromosomes. Some bacteria also have flagella. This assists the bacteria in moving by beating in a propeller-like motion. Bacteria can be classified in many different ways. Because of their simple cells structure they fit into the Moneran kingdom. Within that everything is a prokaryote (single celled organism that does not contain a nucleus) so the Moneran kingdom is sometimes called the Prokaryotae kingdom. (Confusing system right?) Bacteria are also sometimes classified as gram negative or gram positive depending on the composition of their cell walls. There are also bacteria that need oxygen called aerobic bacteria and bacteria that dont need oxygen called anaerobic bacteria. Since there are so many different types of bacteria its hard to figure out how exactly how to group them and which characteristics are most important when putting them into categories. Of course different bacteria co...

Model Answer for Busniess Inovation Coursework Example | Topics and Well Written Essays - 1500 words

Model Answer for Busniess Inovation - Coursework Example According to the CEO Andy Harrison "EasyJet is now the UKs National airline. Passengers have clearly voted with their feet, boarding EasyJets aircraft more than any other airline. In a harsh economic environment, EasyJet’s continuous resilient performance is evidence to the superiority of its business model. Europe’s premier air transport network, strong customer proposition and service execution are associated to an extremely efficient operating model that is based on simplicity and low cost. Having to face an uncertain business climate such as severe completion, weak consumer confidence and with the hike in fuel and the volatility of currency, EasyJet is one of the few airlines globally to remain profitable during these harsh times. According to the Non Executive Interim Chairman Sir David Michels, these results were driven primarily through good revenue performance offsetting the  £86 million unit increase in fuel costs and  £31 million reduction in interest income. Easyjet’s marketing strategy took advantage of capacity cuts by other carriers to advance their position in the European short-haul market, capturing shares in important markets such as Milan, Paris, Madrid and London Gatwick and increasing our slot portfolio at congested airports by over 10%. Easyjet has plans to deliver growth of around 7.5% per annum over the coming five year. Easyjet looks to take advantage of the commercial opportunities apparent in European short-haul aviation, whilst delivering positive cash generation beyond the period of the higher than normal capital expenditure associated with the replacement of the more expensive Boeing subfleet. Easy Jet has a unique marketing strategy, rather than targeting leisure passengers, Easy Jet’s main target market are the business passengers who are more regular customers than leisure passengers as they fly more than leisure passengers. Easy Jet has also now focused more on internet marketing which is a lot cheaper than

Strategic Management Assignment Example | Topics and Well Written Essays - 2500 words

Strategic Management - Assignment Example The company has strategic options like developing strategic alliances with local retailers, offering cost leadership and competitive pricing. Table of Contents Strategic management of TESCO supermarket 14 1 Strategic management of TESCO supermarket 1 Executive summary 2 Table of Contents 3 Introduction 4 Business environment 5 PEST framework 5 Political factors 5 Economical factors 6 Social factors 6 Technological factors 7 Porter’s five forces 7 Threat of new entrant 7 Bargaining power of suppliers 8 Bargaining power of consumers 8 Threat of substitutes 9 Bargaining power of competitors 9 Internal analysis 9 Swot analysis 11 Challenges facing the organization 12 Strategic options 12 References 14 Introduction Food retail sector in the United Kingdom employs over 3 million people. This makes it the largest industry in the economy. However, a growing number of supermarkets are coming under intense pressure because of unprofessional treatment meted on stakeholders in the supply chain. Tesco and other supermarkets are committed to strategic development networks that lead to increased productivity. This report gives a strategic management analysis of Tesco supermarket. ... United Kingdom is Tesco’s largest market. In this market Tesco operates under Metro, Express, Extra and Superstore banners. The retailer has diversified to non-food lines e.g. clothing. Tesco delivers close to 40,000 food products. The companies label products operate at three levels. Most of the stores contain gas stations. Therefore, it has grown to become of the leading petrol retailers in Britain. Tesco personal finance is a retailing service offered by the supermarket is a bid to expand its market share. Business environment The business environment on a retailer plays a central role in its profitability. Companies are under intense pressure to acknowledge their responsibility to the society. The introduction of taxes that target the increased advertising of fatty food is bound to affect the performance of the supermarket (Stone 2009). The relationship between consumers and supplies has also been affected because of the ‘fat tax’. The presence of powerful com petitors has led to intense price wars. In some instances, the foreign market environment is hostile and governments try to protect the local industries from foreign competition. Government policies that promote monopoly controls have been blamed for limited access to some markets and segments. Such policies have the capacity to reduce the buying power of consumers. Differentiation is increasingly becoming difficult because of unhealthy competition and government interference. Tesco has developed a policy in which it reduces the prices for fuel based on the amount of sales at its groceries. The retailer compensates by raising prices in other stores. PEST framework Political factors Besides the United Kingdom, Tesco operates in six countries in Europe. The legislative and

Painting and Theatre in 16th century Venice and Rome Essay

Painting and Theatre in 16th century Venice and Rome - Essay Example The essay "Painting and Theatre in 16th century Venice and Rome" discovers the 16th-century painting and theater in Rome and Venice. The art of painting and sculpting practiced during this period was characterized, by an acute interest in human beings and their surroundings and by a meticulous recording of detail, especially that of human anatomy. The classic art developed individually at different places with the center of activity being Rome. Venice was altogether active in its own manner and remained more or less unaffected and uninfluenced with the movements in rest of the Italy. The principle of perspective was a revolutionary finding in the fifteenth century which was to govern the progress of painting in the next century. With the help of these principles, making of technically correct three dimensional drawing on a two dimensional surface became possible. This gave a major direction for painting to progress as this added feature helped to draw technically correct and proporti onate objects in foreground and background providing a new meaning and understanding to the art of painting. Proportion and size of the object in painting were given more importance and this precision and exactness was taken further by going in to detail of individual elements. This perfectionist approach came to be known as movement of classicism in the field of art. Venice was an important and prosperous centre during this period which had grown powerful financially and politically. The city being geographically separated. from the mainland of Italy developed a distinct style of painting which came to be known as the Venetian school of painting2 with prominent artists like Giovanni Bellini, Titian and Giorgione shaping its course. Giovanni initiated the styles of painting which was later taken to new heights by his pupils, Titian and Giorgione. Venice being a city of lagoon, there was high shortage of land. Only the privileged could afford a garden in the house. People used to cra ve for a spreading view of land and this was reflected in the paintings of Venice. The theme of paintings was mainly based on the landscapes rich with natural beauty. Venetian school for painting is known for its rich and atmospheric quality. The paintings describe nature in details and play with colors and light to show emotion. The use of bright and luminous colors, perfect and minute detail of the landscape and natural elements and the use of indistinct brush strokes were the key characteristics of these paintings. The attempts where directed toward achieving an atmosphere with rich colors and luminous surroundings to fulfill the inner craving for a vast landscape to live in. The use of light filled colors like orange, yellow and blue are noticeable in these paintings. The knowledge of perspective was explored to greater depths and complex landscape paintings with distinct foreground and background were made. The techniques of two point and three point perspective were also utilized in many cases. The painting of 'the tempest' by Giorgione expresses nature in elaborate detail and 'the adoration of shepherds' shows the use colors and light to depict human emotions. 'The pastoral concert' by Giorgione also provides a good example of takes the Venetian landscape painting in detail. In Venice, a tradition of colorist painting reached its climax in the works of Titian, whose portraits demonstrate a profound understanding of human nature. Titian dominated Venetian painting of this period. In the spirit of the Renaissance, he created scenes of the Greek and Roman classical

Salad Bar Financial Plan And Objectives Marketing Essay

Salad Bar Financial Plan And Objectives Marketing Essay The salad bar financial model will be based on the business concept of managing for the best, and planning for the worst. The projections of the first year will anticipate for a sales volume below average, salad cost above average, and seat turn below average. This will help us ensure adequate financial planning to cater for a ramp-up period that is reasonable, success of the business, and ensure that the business is not under-capitalized (McKeever 2008). Financial Pro Forma Besides the $70,000 of owner investment and $90,000 grant monies, The Salad Bar is seeking $150,000 in loans that are long-term and $100,000 in renovation investments, kitchen equipment, furniture catering license, legal fees, working capital, , food restaurant supplies, personnel and marketing. Investment Opportunities The Salad Bar Investment Program assigns equity position of 30% for a $100,000 total in investor capital. Investment Opportunity Total Investor Grant Opportunity:     $100,000 Minimum Amount of Investment $5,000 Investment Term 2-4 Years Maximum Total Equity Offering 10% Starting Year 2 Silver: Projected Annual IRR on Investment of $15,000 $49,000 10% Gold: Projected Annual IRR on Investment of $50,000 $99,000 11% Platinum: Projected Annual IRR on Investment of $100,000 or more 12% + Residuals Our financial plan is based on the assumptions that there will be a slow-growth economy that will be recovering from an economic decline. It also assumes that the business will experience a modest growth in the future. The Salad Bar business intends to increase profit margins per day. The businesses aims at reducing the variable operation cost as well as achieve a double growth rate annually. The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. Its hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Young 2007). The Salad Bar Marketing Objectives Salad Bar aims at reducing market costs as a sales percentage. The business intends to maintain steady and positive growth every month. In addition, Salad Bar plans to experience new customers increase and consequently have them as long-term customers. Marketing Strategy The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. Its hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Abrams Kleiner 2003). Target marketing The Salad Bars target population includes the middle class clients and the upper-class clients. The middle-class population has minimal disposable income. It recognizes that its expensive to get salad from a salad bar but its prepared to incur expenses though they will attempt to minimize them. On the other hand, the upper-class clients are characterized by high income level and its willing to have salad from a bar. This strategy will require a different menu for the two groups since the upper-class salad menu will be cost prohibitive for the middle class population (McKeever 2008). Positioning The Salad Bar will position itself as a high quality, innovative salad business. The members of the society will recognize the high quality and unique service/product offerings of The Salad Bar. The Salad Bar competitive edge will be founded in  its customer inventive and customer approach to members of the society. The Salad Bar customer attention will make it different from other salad bars that have a lot of demand. The disadvantage of having a high demand is that the business experiences a decreased pressure to accommodate extra clients. When The Salad Bar will start having plenty of customers, we will modify our business plan in order to handle them effectively McKeever (2008). The Salad Bar will approach the market as if there is considerable competition between the different product providers. We aim at making customer satisfaction our priority, and through this, local clients will come to be pleased about the attention given to their need and establish long-term relationshi ps with The Salad Bar. The main objective is to position The Salad Bar as the premier Salad business within the area, authorizing a market share majority in four years. The marketing strategy will aim first at creating customer awareness concerning its products, build up a customer base, and focus on building customer referrals and loyalty (Young 2007) Marketing Mix The Salad Bar marketing mix will consist of pricing, distribution, advertising and promotion approaches. The pricing scheme of the business is based on per person or per bowl charge. The Salad Bar aims at making product deliveries for customer far from the shop. On the other Hand, advertising and promotion will be done through television and radio adverts as well as brochures (Young 2007). Marketing Research Several focus groups were established and held during the initial marketing plan development phase so as to gain insight into a number of potential customers. The groups provided useful insight into potential customers decision making. Additional dynamic market research source is a feedback system based on a proposal card system. The proposal card will have numerous statements that clients are asked to rate as per a given scale. There will be numerous open ended questions that will enable a client to offer constructive criticism freely. The Salad Bar will focus on implementing suggestions that are reasonable so as to improve its product offerings as well as demonstrate its commitment to customer suggestions (Abrams Kleiner 2003).

Music in the Information Age :: mp3 digital music

The idea that music is information tends to turn people's heads. The art of information stands as the largest growing field in both business and society. How does the age-old art of music fit into this category? Can music even be considered information? The rising popularity of mp3's proves that people value music as a source of information. Hundreds of groups are advertising their band on the web at mp3.com, from popular music groups to those struggling to make a name in society. The web sites serve as a vehicle for bands to display their message to the public in an uncensored atmosphere. This atmosphere cannot be presented solely through record labels because the labels monitor what the public sees. Music speaks to the public through its words and sound. Musicians use the web as a source to present the information their music holds. Music as a form of information implies that music has the ability to influence those people who listen. The record label gives the public a chance to purchase compact discs and tapes, to attend music concerts and to acquire paraphernalia to support the band. However, record labels restrict a band's ability to present a true, unveiled, and strong message. The labels keep a music group in a position where the group will attract the highest number of "customers" or "followers." As a result, the web opens a field of free advertising for these label connected groups. One of the biggest users of the web is Public Enemy, an old rap group who holds strong views. Their web site draws attention to different issues of politics and racial equality, issues that would be difficult to present with a record label dictating the ultimate end product for a band. Public Enemy, themselves, states on their site (www.public-enemy.com) that their next tour is "More than a tour, this is a campaign." The acce ss to a huge source of information, the internet, allows the group to present true reasons for their performances. These reasons can get lost in the process of marketing, but Public Enemy grasps onto the meaning of their music, to address political issues that surround society. Their ability to advertise would seriously decrease without the use of the web. It remains the strongest and quickest vehicle for bands to release the image desired by their music to the greatest number of people. As a result of the freedom of music and its message, the road of communication widens.

Biochemistry and Technology Essay

1. For the lesson, I chose the topic of animal cloning for agricultural needs. 2. The sources I used are http://www.fda.gov/AnimalVeterinary/NewsEvents/FDAVeterinarianNewsletter/ucm106070.htm http://www.understandinganimalresearch.org.uk/how/areas-of-research/animal-cloning/ 3. Cloning has always been something of science fiction, the ability to make an exact copy of an organism. Recently though, this sci-fi idea is more of reality than ever. Many have heard of Dolly the sheep, a perfect clone, but cloning has been done many times throughout the world. Rabbits, horses, mice and others have been clone before. Since cloning only takes one parent cell, the offspring is an exact genetic replica of the first. Now, cloning for agriculture was one of the first marketing thoughts on the subject. If a farmer were to have just one healthy pig that could end up being 100 healthy pigs, it would get rid of the problem of genetic problems with farm animals. A 100% success rate would help the farming business greatly. 4. There are many positive aspects of cloning technology for the use of livestock trading. This technology would benefit all in the livestock circle. Imagine that every steak you came from the â€Å"near-perfect† cow. Each cow would have the genes of one â€Å"perfect† cow. This would give the consumer and producer less work of having to find the best of what they want. 5. Many fear that cloning could be used for the wrong purposes, the main being human testing. People fear that the testing of animals is just the first step to people. Another problem that people fear is that animals will start to less seem like animals and just soulless things. 6. So Dolly was not the first clone, and she looked like any other sheep, so why did she cause so much excitement and concern, since she was the first mammal to be cloned from an adult cell, rather than an embryo. This was a major scientific achievement, but also raised ethical concerns.

Adolescent Theory

The theories of child development evidently depict the rational process that occurs in adolescent. The following presented in the study justify the processes that occurs in adolescent. Before concluding in the best possible theory for adolescent, let us analyze and scrutinize three major views of adolescent development. According to the psychosocial theory of Erik Erikson, the stage of adolescent is role fidelity versus role confusion. In this stage, an adolescent begins to establish his or her own character, personality and ideations. The build of â€Å"who you are† occurs in this phase. Peers influence, social organizations and getting into fads are some of the ways that this stage utilizes to promote appropriate expression of adolescence (McCormick & Pressley, 2006, p.144-146). According to the Cognitive theory of Piaget, this stage of adolescent belongs to the last stage of Formal Operation stage. During this stage, the cognitive functioning is highly organized and develop ed. The child in this stage has the ability to grasp abstract reasoning and theoretical concepts unlike in the former stage, concrete operations, wherein the person moves only through logical operations.This stage is the most flexible stage wherein the reasoning starts to break away from the content and goes right into thought exploration (Pelaez & Novak, 2004, p.225). The last theory to be tackled is the psychosexual theory of Sigmund Freud, the father of modern psychology. The theory states that the primary contributing factor for man’s overall nature is the libido. In this theory, Freud categorized the stage of adolescence to the Genital stage. This is most advance phase in the theory of psychosexual.It suggests that resurgence of sexual impulses occur in the genital regions of both sexes. Psychologically, this is the phase wherein attraction between the opposite sex occurs. The gratifying centers of the body are the genitals (Sperry, 2003, p.22).In the analysis of the the ories identified, psychosocial theory proves to be the most evident theory that explains the development that occurs in adolescents. It tackles mainly the social background of this particular age group; viewing the relationship mechanism that are employed in their interaction with other individuals.The only weakness; however, is the theories reliance to sole social aspect of adolescent development. Over-all perspective view that adolescent are more inclined in social interactions than any other fields; hence, this theory proves to be the best explanatory perspective for the development of this age group. ReferenceMcCormick, B. C., & Pressley, M. (2006). Child and Adolescent Development for Educators. Guilford Press.Pelaez, M. B., & Novack, G. (2004). Child and Adolescent Development: A Behavioral Systems Approach. Sage Publications Inc.Sperry, L. (2004). Sex, Priestly Ministry, and the Church. Liturgical Press.

How to Market a Book Step by Step

How to Market a Book Step by Step How to Market a Book Step by Step The big day has finally come. You’ve worked hard on your book for months, and maybe even years. Now it’s finally ready for the world to see. You hit publish and follow through with everything you know about how to market a book step by step. With any luck, hard work and a lot of support gets your book to bestseller status.Then a few weeks goes by. Rankings drop considerably. Despite your best efforts, your book plummets down the lists like a stone.How to Market a Book to Sell CopiesWe’ve all been there- that point as a writer when we realize we have to do the other stuff- stuff that keeps us away from writing and creating. In fact, writing and crafting a book is only about half of the process. If you don’t spend 40-50% of your ongoing efforts on marketing, you reach a limited number of people. Your message will get lost in the massive swirl of information available out there.You want to sell more books right? Marketing a book isn’t always a â€Å"n atural† step for most authors. We are writers and creatives, not marketers and salespeople. But if you can combine writing and marketing, you’ll not only be able to write, but also to sell books. And marketing yourself is where it’s at.8 Ways to Market Your Book Like a ProFortunately, you don’t have to be a marketing guru or have a degree in digital marketing and social media mastery to get the word out about your brand. By following some basic steps, you’ll be marketing your books in no time.1. Identify Your AudienceThis is critical when it comes to marketing your book. If you don’t know who your audience is, you’ll end up marketing to anyone. In other words, you’ll be shouting out about your book in a noisy room and nobody will hear you.  Write for a specific audience. To market your book effectively you have to know:Who they are: Who is your ideal customer? What kind of information are they looking for? How do these people spend their time? Create a basic profile of what your reader looks like.Where they are: Your audience is hanging out somewhere. Whether it’s on Facebook, Twitter, Pinterest, or LinkedIn, they are communicating about the topic and niche your book is about. Find those people and you will be able to market your book.What problems are they facing: It is really important to nail this one. Come up with 20-30 problems your target market is trying to solve. By providing a solution to these problems, you’ll zero in on the readers who are waiting for your bestseller to change their lives. Remember: somebody out there wants what you are offering; they just don’t know it yet!Action Step: Create a readers avatar. This is a profile of what your average reader is like. Include things like gender, occupation, and problems and they are facing. Figure out what solutions you could deliver to help them. Then market specifically to those people.2. Build Your Author WebsiteCan you im agine if you came home one day and your house wasmissing? Well, that is what an author’s life can be like without a website to post fresh content. You’ll always be missing a home where you can park your books. Many authors think they don’t need a website because they can promote their books through social media or the author platform on Amazon.Sorry, not exactly.There is a huge difference. Having an author website is the difference between renting or buying a piece of property. When you rent, you are living in someone else’s space. It doesn’t belong to you and they can cancel your lease at any time.Maintaining your own website on a hosted server with your domain name is the same as having that piece of real estate. You can customize your site your way, publish your own content, and you are always in complete control of how it looks and what gets published. When it comes to marketing your book, the skys the limit. You can:Publish your book’s landing page on your site.Post blogs about your upcoming bookCreate a countdown timer for the book’s release date.Set up an affiliate link to your Amazon page so you get commissions on book salesInclude sample chapters from your bookLink to video clips about the book on your websiteCommunicate directly with your email subscribers about new releases or your current blog postTo set up your website and personal blog on a paid server, you can try  Bluehost  or  Godaddy.  For a domain name, check out name.com3. Build Your Email ListThere is a saying going around that says: â€Å"the money is in the list.† Why? It’s simple. A list of followers who are in love with your writing will be the first to line up when you have a new product to sell. These people are essentially your customers.Your email list is yours. It doesn’t belong to Amazon or social media. You control what you want to say, how you say it, and when. Imagine if every time you had a new book ready to launch, hundreds or thousands of people were waiting for it so they could get it first.If you are serious about promoting and marketing your current and all future books, building your list should be top priority. Nothing else comes close. Although building a list takes time, in the long run it is the easiest way to market. These are the true fans that will get the word out and be the first to leave verified reviews after buying your new release at the special price of 0.99. But that is just the beginning.You can continue to build your list by including a reader magnet at the front and back of your book. Get people hooked on your brand and then keep them there by writing your next book, and then, including them in your next launch. As your book reaches more people, and you get more signups, your marketing capacity growsexponentially.Action Step: If you haven’t started on your list building, go to an email management system such as Mailchimp or AWeber and sign up for an account. Then get building and start to funnel your fans into your books today.4. Reach Out to InfluencersWhen it comes to book promoting, nothing can have a bigger impact on your book than influencers. What is an influencer? Influencers can be podcasters, bloggers, or authors with strong email lists. It’s someone with an established platform that can get you noticed if they notice you.An influencer is someone who has a lot of promotional weight and can spread the word about your book to thousands of people with just a brief mention to their email list, on their blog, or by sharing on social media, for example. Influencers have a long reach. What you can do is identify the influencers in your niche and reach out to them. Tell them who you are and ask if they can help to promote your latest book.Influencers can have a major impact on your exposure as an author, so try to set up interviews in your hometown or reach out to someone online and offer to do an interview so you c an deliver value to their target audience.Guest post blogging on an influencer’s is another way to market your book. For example, if you wrote a book on recipes for Italian food, you could try connecting with people in the Italian cooking niche. They may have a blog, podcast, or a webinar on which you want to appear.Action Step: Identify at least one influencer in your market and reach out to that person. Tell them who you are and what you do. Get on their podcast or get interviewed. Exposure to fans in your niche will have a big influence on book sales.5. Leverage Two Social Media PlatformsSocial media is a powerful way to promote your book. We can engage with thousands of people just by hitting a few buttons. But with social media sites, the big scare is the amount of time we can get sucked into trying to do everything. If you try to connect with everyone, you’ll match up with nobody.When promoting and marketing your book, you can’t be everywhere doing all thi ngs at once. That is why we recommend you choose two social media sites to work with, and post your content regularly to these two sites.For example, you can have a YouTube channel and post weekly videos. After a few months you could build up a library of content, engage with new subscribers and even create a course out of your videos.With Facebook, you can promote your book or blog using Facebook ads. You could also post popular quotes or snippets of material from your upcoming book.With Twitter you can post multiple times a day with brief quotes or messages under 140 characters. Twitter has proven to be a powerful platform for authors when it comes time to promote and market a book.We recommend choosing two social media platforms and focusing on consistent engagement. This will keep your book’s appearance fresh and invite new people in to check out your work.Action Step: Choose two social media platforms and commit to publishing content regularly. If you only want to focus on one, master it and then move to another that is perfectly fine! It is better to do one thing and get it right then do two things poorly.6. Plan Your Marketing AheadThe best time to start marketing your book was six months ago. If you haven’t done that, the next best time for marketing your book is right now.Many authors make the mistake of getting their book out there, doing a promo with their launch team and then start to work on a plan for marketing. The best thing you can do is have your marketing tools defined and ready to roll into action when they are needed.Your marketing plan can include such things as:Having a series of blog posts scheduled to publish at regular intervalsInterviews set up with influencers to talk about your book, either on the day of launch or just afterA course based on the book set to launch at the same time as the book or soon afterGiveaways through Goodreads that attract buyers to download your book by the thousandsDaily blurbs posted on Faceb ook or Twitter. Remember: Engage where your fans are hanging out.Schedule a Bookbub promo (see next step)Marketing takes planning, and you have to be strategic about it. This means building buzz early and keeping that buzz going for months up to and even after the launch. Continued marketing requires deeper tactics such as course building and consistently promoting through social media or Facebook ads, but the rewards are well worth the effort.7. Get on BookbubBookbub is the cream of the crop when it comes to promoting and marketing your book. In fact, you should submit your book for promotion as either free or for 99 cents right after your book launch.Bookbub has a massive following and can get your book delivered to thousands of readers. It really is the â€Å"Big One† when it comes to book promotion. The cost isn’t cheap and can run you anywhere from $200 to $2,000 for a promo, depending on the genre, category, and the price of your book.But is it worth it?Yes. Defi nitely.For example, if you are running a promo for 99 cents in general nonfiction, you could potentially sell, on average, 2,000 copies of your book. Not only will you make a profit, but this could bring in hundreds of subscribers and leads to your email list. From there you can upsell readers on your other books or even a course if you have one.But on a side note, most authors get rejected the first time from Bookbub. If you do, just keep trying. Go here for Bookbub submission requirements. You can also check out the pricing here and submit your book here.8. Write Another BookPublishing another book is great for brand building. In fact, it’s much harder to market just one book unless it is a ground-breaking phenomenal masterpiece. Your book may be great, but you can compound that greatness by writing more books, preferably in a series.With every new book you put out there you increase the chances of your work getting recognized by influencers and people online who are hangin g out in all the places you can target for promotion and sharing.Launching your book is only the beginning. The real work begins after the initial â€Å"bang† is over and you have to dig in deep to promote, engage, and provide solutions to readers’ problems. Remember: Marketing is about delivering a product [your book] to the right people [your audience] who need desperately what you have to offer [your solution].Create this product for your readers, ship it to them and communicate in a way they understand- and you’ll become a great marketing guru as well as an amazing author.

Answer questions Assignment Example | Topics and Well Written Essays - 3000 words

Answer questions - Assignment Example 102). It became apparent that mass advertising and promotional programs were quickly losing their effectiveness. Several new segments began to appear and it was becoming costly for companies to satisfy these customers with the same approaches. Southeast Asian companies entered the markets and began using their core competency of operational efficiency to lure customers and price competition to beat competitors. However, the same did not translate into sustainable competitive advantage for most of the players as brand loyalty and profit margins continued to decrease (LeSueur, 2007, p. 98). Experts were quick to realise that the rules of the game have changed and companies that wish to survive and prosper will have to differentiate between transactional marketing and relationship because the former only focuses on customer acquisition, whereas, the latter has a more balanced focus on customer acquisition and retention (Nash, 2000, p. 52). Discussion At its very core, the goal of market ing is to generate value for the customers while also maximising the profits of the organisation. However, transactional marketing and relationship marketing take very different approaches to achieve these objectives. The transactional marketing approach views the client solely as a means to an end while, the relationship marketing approach takes the liberty to consider the person with whom the sale is being as the end in himself or herself. The transactional marketing approach places the utmost importance on making as many sales as possible in the shortest span of time. Therefore, transactional marketers do not find themselves in position of spending time and resources at building relationships with their customers (Nash, 2000, p. 52). Also known as the traditional marketing approach, transactional marketing mainly focuses on pushing the product through mass advertising and promotion. There is little or no emphasis on customer services. Organisations that employ a transactional app roach are highly likely to follow a pull technique, where the focus would remain on the four Ps of marketing without any focus on the activities that are strategically required once the purchase has been made by the customers (Clow, 2007, p. 47). Relationship marketing, on the other hand, remains focused on building valued and close long-term personal relationships, which are built through highly targeted and personal interactions. Important here to note is that organisations that follow a relationship marketing approach do not consider their brand to be their greatest asset, but rather they take the greatest pride in their ability to satisfy their customers and keep them happy (Spiller & Baier, 2005, p. 75). Furthermore, following relationship marketing is a time consuming and painstaking process because it requires a complete rethink of the entire value chain, business model and operations strategy of the organisation. It requires a top-down shift of the organisational strategy. R elationship marketing, at its very core, represents a strong commitment from the side of the organisation to understand the customers and invest at building relationships with customers (Morgan & Hunt, 1994, p. 25). Customers who feel connected with companies are likely to profit the company in

S5W10DQs Responses Assignment Example | Topics and Well Written Essays - 500 words

S5W10DQs Responses - Assignment Example Ideally, political unrest in the nation had made the nation intolerable to the population hence giving no room for economic practices. However, this changed with the war on security insurgency in Afghanistan that made Islamist militia flee southwards where they have found safe zones. In this regard, the de facto plan was timely as it enabled the US to control the re-emergence of extremist movement that had halted the growth of this Islamic nation (Rogriguez, 2011). Therefore, concerted efforts on the Taliban and the remaining Al-Qaeda extremists was timely as this gave prospects of potential economic development since the US military had recaptured the Afghan territory (Hart, 2012). On the contrary, the strategy has impediments to which the likelihood of success dwindles because of these facts. For one, the Afghan government headed by Hamid Karzai is the greatest hurdle toward the realization of progressiveness for the nation because of corruption (Hart, 2012). This means that part of his government may support the activities of the Al-Qaeda by accepting bribes from the heavily funded network hence thwarting efforts of the US army in flushing the extremists out. Secondly, possible withdrawal by the US troops in the nation after their time line expires would mean that the strategy would most likely fail. In essence, the possibility of this occurrence will heighten especially when the troops will not have completed training the Afghanistan military troops on how keep the extremists at bay. This would in turn make the nation return to terrorist captivity hence gagging all economic related activities. Essentially, the US used the de facto partitioning strategy as a way of preventing future terrorist attacks on the US soil hence applying all possible mechanisms to achieve success for the plan (Press Secretary, 2009). On the contrary, the US agreed that the strategy would be costly for the US,